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Guiding Principles

  • Honesty - Be transparent and keep coworkers and clients informed even if the news is not good. No sugar coating.

  • Integrity - Strive to do what we say regardless of the cost. If it is not possible then communicate that with the affected parties. 

  • Fairness - Treat others as we want to be treated. 

  • Stewardship - Take care of what we have and be responsible with what we earn. 

  • Community - Seek to improve and care for the community in which we live.

  • Communication - Communicate clearly, concisely and accurately within the company and with our clients. 

  • Quality - Deliver quality designs and goods that are not driven by profit alone.

  • Diligence - Be mindful that our designs and products affect people's lives and our decisions have consequences that impact others.

  • Excellence - Seek excellence in our designs, business practices, communication, and general conduct of our company.

  • Trust - Seek to establish trust with our clients and coworkers by adhering to and implementing the principles listed above. Trust can only be earned by our conduct over time.

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